We are conducting R&D and demonstrative experiments of “persona marketing AI” using real-world service data to extract personas(*) from user behavior data across various cyber and physical domains (services and companies) and make these personas mutually usable between domains.
“Persona marketing AI” consists of (a) persona modeling that expresses user behavior patterns with non-personally identifiable information such as distributed representation (vector), (b) persona mapping / integration that associates persona models between domains, and (c) cross-domain user behavior prediction / recommendation on the persona model.
(*) A persona is a virtual user type extracted from the user behavior data using AI.
